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Why Video Has Become THE Hottest Digital Marketing Trend

Why Video Has Become THE Hottest Digital Marketing Trend

Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources...

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1972: Trade Street Pawn Shops

1972: Trade Street Pawn Shops

n the 1970s there were four pawn shops within a block of each other and the new Civic Center. This April, 1972 story is about that unusual way to make a living. (And be sure to look at the slide show!)

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6 Ways to Sharpen Your Everyday Negotiations Skills

6 Ways to Sharpen Your Everyday Negotiations Skills

People are often surprised, and a little intimidated, when they learn that my research expertise is in negotiations. They remark, “but you are so personable … transparent… straightforward.” And I think, “It’s too bad that’s a surprise. . .”

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5 Big Trends and Tips for Social Media Marketing

5 Big Trends and Tips for Social Media Marketing

In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. Companies will be...

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Small Business Owners Skip Web Optimization, New Study Finds

Small Business Owners Skip Web Optimization, New Study Finds

“The number one reason why small business owners are online is to attract and engage with new customers, yet our report indicates small business owners may be having a hard time keeping up with the continually changing dynamic of the web,” the Web.com (NASDAQ:WEB) CEO...

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How You Can Protect Customer Data and Keep Customers Safe

How You Can Protect Customer Data and Keep Customers Safe

In a world where everyone wants to deflect blame and accept as little responsibility for their actions as possible, it’s refreshing to see a company like Savant owning up to an issue that’s long been a point of contention between businesses, consumers and the...

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The Most Important Steps To Establishing Your Brand Online

The Most Important Steps To Establishing Your Brand Online

If you have done any reading on online marketing, you’ve already learned why blogging is important for business owners. Blogs remain one of the most powerful tools for expanding your influence, building credibility, and getting more exposure for your business.

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Congress to challenge gun ban for some mentally impaired

Congress to challenge gun ban for some mentally impaired

At the urging of the National Rifle Association, a rule requiring the Social Security Administration to send records of such individuals to the federal background check system for firearms is among a host of regulations the group says is being targeted by the...

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5 Awesome Marketing Tips for the Underdog

5 Awesome Marketing Tips for the Underdog

Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less...

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ATF Form 4473 – Firearms Transaction Record Revisions

ATF Form 4473 – Firearms Transaction Record Revisions

ATF Form 4473, Firearms Transaction Record (Form 4473) has been revised. This page highlights the significant changes to the form. It is highly suggested that you review the entire revised form including all of the Notices, Instructions, and Definitions.

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Pawn shop software helps police catch criminals

Pawn shop software helps police catch criminals

KALISPELL, Mont. - If you walk into a pawn shop and you can find just about anything you're looking for. "If we can make money on it we'll take it," Anything Pawn manager Scott Alsbury said. From video games to sporting equipment, each item has a different story on...

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How to Set eCommerce Prices

How to Set eCommerce Prices

Price your product low and you might receive a lot of sales but less profit. Price too high and you will end up attracting a niche audience that expects top quality. It’s a fine balance, really and determined by the product you’re trying to sell.

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