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What Is Integrated Marketing?

What Is Integrated Marketing?

At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.

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Understanding the Online Platform Economy

Understanding the Online Platform Economy

One of the major changes in the economy over the past two decades has been the rise of online platforms that facilitate peer-to-peer transactions. Instead of paying the owner of a parking garage to park your car or a hotel chain for a night’s stay, with these...

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Gold price on verge of breaking 6-year downtrend

Gold price on verge of breaking 6-year downtrend

While iron ore and copper prices were marked down sharply on Tuesday, gold managed to turn around a weak start to the day to eke out a slight gain by the end of regular trading. In brisk dealings on the Comex market in New York gold for delivery in June was exchanging...

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Blue HPHT Synthetic Diamond Over 10 Carats

Blue HPHT Synthetic Diamond Over 10 Carats

In September 2016, GIA’s Hong Kong laboratory tested a 10.08 ct blue synthetic diamond grown by the high-pressure, high-temperature (HPHT) method. This was the largest HPHT synthetic diamond recorded to date. It was also the largest HPHT blue synthetic diamond GIA has...

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20 Ideas for Earth Day Promotions

20 Ideas for Earth Day Promotions

Earth Day is just around the corner. And for businesses, the holiday offers some unique promotional opportunities. Whether you sell eco-friendly products in a retail setting or run a service-based business online, there are things you can do to promote your business...

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Jade Report: Increased Mining Creates Large Stockpiles

Jade Report: Increased Mining Creates Large Stockpiles

The Chinese retail market has been cooling off, but jade mining in the Kachin province of Myanmar has been on the increase, causing a massive inventory buildup, according to a report by the Ash Center for Democratic Governance and Innovation of Harvard University. The...

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Synthetic Emeralds Grown by Richard Nacken in the Mid-1920s

Synthetic Emeralds Grown by Richard Nacken in the Mid-1920s

The early technology for producing gem-quality synthetic emerald has long been a matter of speculation. In particular, the initial methods used for crystal growth by Interessen-Gemeinschaft Farbenindustrie Aktiengesellschaft, known as IG Farben, in Germany from 1935...

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Shipping scrap… it’s so easy

Shipping scrap… it’s so easy

Working with your refiner has to be simple. Shipping scrap is easy, simple and it's safe. There are pawnbrokers and Jewelers that have never shipped scrap and they're weary of the process. Will it make it!? Is it insured? How do I get the label? Where do I take it?! ...

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PPC Pitfalls to Avoid as a Small Business Owner

PPC Pitfalls to Avoid as a Small Business Owner

Online advertising has given businesses of all sizes a chance to compete in the market. Before this tech time, only businesses with big budgets were able to advertise. Small businesses can now promote their products or services with just a small budget, and they are...

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