July Birthstone: What You Need to Know About Rubies
Ruby is the July birthstone – and it’s one of the most coveted of gems. Called the “king of gems” in ancient India, today it can command the highest per-carat price of any colored stone. Here’s what you need to know about this beautiful gem.
June Birthstone: What You Need to Know About Pearls
Coveted for millennia, the June birthstone still reigns supreme as the queen of modern fashion. Elegant, stylish and organic, pearls come in a rainbow of colors and a range of shapes. Our pearl primer will help you choose beautiful ones.
Why Choose Employment Practices Liability Insurance?
From the moment you start the pre-hiring process until the exit interview, you are vulnerable to an employment-related lawsuit. As a result, your business should take a hard look at whether it can afford to defend itself against alleged wrongful employment practices...
eCommerce without Revenue Sharing
E-foro, our multi-platform e-commerce tool is gaining a lot of momentum in the PawnMaster network. This easy-to-use product in concert with our newest Storefront product is providing huge returns and light speed ROI for the PawnMaster community. With no...
How to Tell if a Diamond Is Real
There’s no shortage of Internet advice on how to tell if a diamond is real, yet much of this information is wrong, and some methods can even damage your gem. Read on to learn about the best way to tell if your diamond is real.
How Valuable is Your (and Your Employees’) Time?
For a busy pawnshop, the speed at the counter directly translates to dollars earned. Customers expect to walk in with an item of value and walk out with cash in the absolute minimum amount of time. The faster the shop can write loans, take payments and make sales, the...
A Guide to Social Media Platforms for Brick-and-Mortar Stores (INFOGRAPHIC)
Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty. But brick and mortar...
5 Helpful Hints for Pawnbrokers – Volume 4
1. Use Facebook. If you don’t have a business page for your pawnshop, get one. Use incentives in the store to generate “followers” on your page (i.e. give a free DVD for a follow). Post everything you can in the Facebook Marketplace. Use the “boost” feature on...
eBay Welcomes Shopify Merchants with New Integration
eBay is making it easier for sellers with a Shopify-powered store to list on its marketplace. Merchants will soon be able to list and sell their products on eBay directly from their Shopify account, eBay announced on Thursday. The integration for US sellers is...
6 Cold Email Secrets Revealed
Email is perhaps the only relic of old-school internet marketing that still has legs. The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those...
5 Helpful Hints for Pawnbrokers – Volume 3
1. Audit your safe and firearms every month. Theft is an unfortunate reality in our business. Lots of cash, jewelry and firearms creates lots of theft opportunities. Create a regular but random schedule to verify jewelry loans/layaways (you should open a few envelopes...
5 Signs You Need to Reconsider Your Sole Proprietor Status
Although the simplicity and affordability of running a business as a sole proprietorship may have attractive perks, there are reasons why you might benefit from forming an LLC (limited liability company) or corporation instead.
5 Helpful Hints for Pawnbrokers – Volume 2
1. Manager’s circle. An imaginary circle, usually in front of the counter where the manager stands. This way he/she can greet each customer and then discover the true intent of their visit. The manager acts as a facilitator for transactions, comedian, entertainer,...
Reputation Marketing: Answers to Common Online Review Questions
Reputation marketing and online reviews are taking the business world – and digital marketing industry -- by storm. Ever since Amazon first began allowing people to leave reviews (good AND bad ones) on their site, consumers have turned to online reviews to make...
Best 6 Tips for Turning Customers Into Salespeople
Your customers are some of your greatest assets. Not only do they directly drive revenue in terms of repeat purchases, but they can also indirectly drive revenue in the form of selling your brand to other people. Do you know what it looks like to turn your customers...
5 Helpful Hints for Pawnbrokers – Volume 1
1. All TV’s on the sales floor are turned on. Two factors sell nearly all TV’s… Price and picture. There is virtually no chance a TV that isn’t on will generate much interest from customers. Older TV’s may sometimes have a great picture and, hopefully, be affordable...
What’s Your e-commerce Software Really Costing You?
The term Total Cost of Ownership (TCO) is a big part of the software industry. Whether the pricing model is Software as a Service (SaaS) or annual maintenance-based, many operators don’t put nearly enough effort to understanding what they’re really paying for their...
Understanding Firearms Liabilities in Your Shop
Today I would like to discuss the topic of firearms and the types of liability that firearms create for you and your business. Many of our Pawnbrokers who deal in firearms and ammunition and or conceal or open carry weapons in their stores must understand the increase...