Master the Art of Digital Marketing for Your Small Business with These 3 Crucial Tips
Over the past few years, digital marketing has become a major priority for many small businesses. Previously a “nice to have”, digital marketing is now a “must have”. The proliferation of social media and online services like Google into our daily lives means that the...
10 Tips for Building a Customer Focused Business
“Customer is King” has become a popular saying in business for good reason. Your customers ultimately make the determination about how successful your business becomes. So you need to keep your customers top of mind in every decision you make. For tips on keeping your...
25 Employee Appreciation Ideas Perfect for Small Business Owners
According to data compiled by Socialcast, 85 percent of workers like having their efforts recognized at work. But more than half feel like they’re not receiving enough recognition.
Firearm Acquisitions and Dispositions in PawnMaster
If you are a shop that deals in Firearms, you know how important it is to keep accurate records of the firearms that come in and out of your shop. This means anything and everything, up to and including the mistakes. The ATF understands that we’re all humans, we make...
4 Reasons You Should be Using Text Messaging Right Now
Easily the most popular (and the most financially impactful) add-on feature with PawnMaster is the text messaging module. The advent of texting in our society has made it ubiquitous; globally, it is the number one means of communication and recent studies show that...
Is The Cash Handling at The POS Hurting Your Operations?
Recently, I was confronted with two events which provoked this entry. First, a potential client had told me that all the people who work at the POS stations are responsible for their cash drawer. “If they are short, it gets deducted from their pay.” He then boasted of...
StoreFront: A Marketplace Software YOU Can’t Do Without
”I want more! More platforms, more channels, more tools.” I hear this on a daily basis and it is great to want to expand your business and get your products in front of the world. But, when I hear this comment with such enthusiasm, my reply is simple: “Do you have a...
56 Words and Phrases That Make Prospects Want to Buy
If you've been in sales or marketing for any amount of time, you've likely heard the phrase "Sell the sizzle, not the steak." But what does it really mean? Here's an example of selling the steak vs. the sizzle:Steak: "This is a gadget. It contains feature X and...
9 Creative Ways You Can Encourage Impulse Buying in Your Retail Business
Are you ignoring a potentially profitable type of product in your retail store? I’m talking about impulse buying. More than three-fourths of Americans have made an impulse buy in the past three months; of those, more than half have spent over $100 on an impulse buy,...
USPS Implementing New Automated Package Verification System
The USPS is implementing a new system that will change how shortpaid or overpaid mail is charged and handled. Previously, shortpaid pieces used to go through a cumbersome process by which they’d be returned to the sender, treated as dead mail if they had no return...
Yikes! 97 Percent of Your Employees May Not be Able to Identify a Phishing Email (INFOGRAPHIC)
When you think of cyber attacks, you may imagine complex campaigns against major corporations and governments. The reality, however, is far more common and serious – especially for small businesses.
Marketing Emails Sent at 4 p.m. have the Highest Open Rate
Planning to send your next marketing email? Consider sending it at 4 p.m. Turns out it’s the best time to get a response from your target audience. This interesting insight comes from a new study by email marketing software provider, GetResponse.
UPS Gives Sellers Tools for Managing Returns
UPS is giving online sellers tools for managing returns. UPS is the first logistics provider to offer the ability to create a return shipment through a tracking results page – the outbound and return packages are linked in tracking, allowing for easy association of...
82 Percent of Users Want to Know Why Your Business App Is Requesting Personal Information
For mobile app users, security is top priority and this is something you need to know when developing an app for your small business.
Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade
Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve...
5 Helpful Hints for Pawnbrokers – Volume 5
1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer. It costs next to nothing, creates an avenue for discussion...
Here’s The Story Behind That Pawn Shop on Melrose By Craig’s
If you’ve driven past 8818 Melrose in the past week or so, you might’ve wondered, “Has that pawn shop always been there?” The yellow exterior looks freshly-painted, but three of the letters that spell out “Silver & Gold” look like they’ve fallen off and been...
eBay Announces New Search by Image Features
eBay announced two new search features to help shoppers find items using images they have on their mobile devices or images they find on social networking sites like Pinterest. Image Search and Find It On eBay are powered by artificial intelligence (AI) and machine...